Editorial Review

The Behind the Brand series hits the mark with these high-interest titles that take readers behind the scenes of famous brands. Each title begins with an in-depth look into the origins of the brand, complete with a map and timeline of how the brand developed throughout the years. Readers will be fascinated by splashy visuals and photos, riveting infoboxes, and leveled text. Fenders reveals that Leo Fender, the inventor of the famous brand, took piano and saxophone lessons, but never actually learned how to play the guitar! In Nike, readers will be fascinated to learn that the famous shoe is named after the Greek goddess of victory. Sega discusses the many ways that Sega fans interact with the brand: such as conventions, contests, and even helping develop games. TikTok shares many of the famous faces of the app, including animals and their followers. Each book covers the struggles and triumphs of the brand, but also how each brand gives back to the community. These books would be a great way to engage any reader who is interested in learning more about their favorite brand from its beginning days to its current popularity!